Toxins are harmful substances produced by some plants, animals and bacteria. They are not something plaguing your body that you need to rid yourself of.
“Toxins,” as defined by the peddlers of these dubious cures, are the harmful effluvia of modern life that supposedly roam our bodies, causing belly bloat and brain fog, like a microscopic Emmanuel Goldstein from George Orwell’s “1984.”
Let’s take the trend of adding a pinch of activated charcoal to your food or drink. While the black color is strikingly unexpected and alluring, it’s sold as a supposed “detox.”
Guess what? It has the same efficacy as a spell from the local witch.
Maybe it’s a matter of aesthetics. Wellness potions in beautiful jars with untested ingredients of unknown purity are practically packaged for Instagram.
Without these toxins there can be no search for purity — “clean” tampons, “clean” food, “clean” makeup. There are also sacred acts and rituals to follow, and if you have unlocked the right achievement level you will release your inner goddess.
Medicine and religion have long been deeply intertwined, and it’s only relatively recently that they have separated. The wellness-industrial complex seeks to resurrect that connection. It’s like a medical throwback, as if the halcyon days of health were 5,000 years ago. Ancient cleansing rituals with a modern twist — supplements, useless products and scientifically unsupported tests.